IATI Mission Statement 2011

For years much like a poor and dusty kid outside a diner in winter, nose pressed against the glass, I’ve viewed the music industry from the outside. Over the past few years I’ve had my foot in the door (and had said door closed on it) of the business of entertainment. I’ve witnessed an industry that is still so painfully out of touch in the age of social media and unabashed in its ignorance.

There are still old-school dinosaurs attempting to apply old world media solutions to a model that’s evolved past it. The next I Am The Icarus release is an experiment (that could fail miserably) in using the Trent Reznor/Kevin Smith model of using a word of mouth/viral campaign to raise awareness and funds, albeit on a much smaller scale.

It’s with this spirit in mind that I’m releasing the Secret Origins EP.

The title appeals to the comic book nerd in me and the fact that I’m indeed selling the past to pay for the future of the band. The four songs on the Secret Origins EP are previously unavailable songs recorded in 2007. The origins of IATI are literally in every nook and cranny of these songs, you can see where it’s going. It’s Punk Rock in its raw, imperfect, purity and written/recorded on the heels of forming IATI.

Every dollar earned goes towards finishing the NEXT IATI record - The Father, The Heretic And The Son - and releasing it to you independently.

True independence is releasing your music on your OWN terms and deciding how it should and WILL be used. It occurred to me that servicing your art to major media companies and NOT the fans makes absolutely ZERO sense to my sensibilities. It’s a calculated risk and I’ve got nothing to lose and everything to gain. I’ve been inspired by Kevin Smith over the past year to in his words - “Keep your head up and never chase the puck; go where the puck’s gonna be.” – And that’s what I intend on doing.

When you buy the Secret Origins EP, you’re helping to create and distribute the next IATI record: every dollar earned goes toward that end. As an added incentive not only do you get to be a part of the making of the next record but the first 1000 people to buy Secret Origins will get The Father, The Heretic And The Son absolutely FREE. Not only free but in ANY format you want, MP3, FLAC, WAV etc.

I need YOUR help. Spread the word on facebook, twitter, tumblr, etc. Blog about it, send texts - Be apart of something exciting and truly progressive.

Let’s show the rest of the world where the industry is heading - Truly independent and willing to take a chance.

I Am The Icarus

Daniel Godfrey